Wednesday, June 28, 2017

Losing Friends the Facebook Way



The other day I wanted to check in on a friend who had been dealing with some health problems over the last year. I went to his Facebook page to see what posts I had been missing when I realized we were no longer friends. I wasn’t sure what happened and I decided not to text him to find out what happened. But it did bother me.


One of the great things about social media is that it allows you to stay in touch with people who you might not normally be able to keep up with on a daily basis. Whether it is old friends from school or distant family members or buddies who live in another state or country, social media has opened doors that haven’t always existed. On the downside is the rejection that comes with the realities of being unfriended or unfollowed on social media.

In the case of this particular friend, he lives a couple of hours away and isn’t someone I normally talk to. However, he checked in on me daily when I was struggling with my back injury and recovery, and that always kept him in high regard for me. Only a handful of my friends went so far as to check on me during that time via phone or social media, so I greatly appreciated everyone who actually took time out of their day to make sure I wasn’t feeling down. So, to see this person suddenly delete me as a friend on Facebook was surprising, to say the least.


Given the posts that have appeared on my pages, I can sometimes understand why some people may choose to opt out of that. I have been political in the past. I have taken strong stances on some controversial issues. I like to take photos and I like to post them. I write a weekly blog, I do volunteer work and I routinely contribute to Nondoc. Much of that is posted on my social media pages. But lately I haven’t been posting all that much on my personal pages, while instead focusing on building my company pages and attempting to find new clients who will allow me to run their business social media pages.

For some people, being unfriended on Facebook or Twitter isn’t something that matters to them. It’s a popularity contest, but some people legitimately don’t concern themselves with who is following them. For most of us, however, social media rejection is something that feels almost as empty as losing a friend outside of social media.

I’m used to having my friend lists on Twitter, Instagram and Facebook fluctuating. Especially with Twitter and Instagram, I have a lot of non-friends following me and I rarely notice when their pages go away or they decide to no longer follow me. But with Facebook, it is more personal. Most of the 700-plus people who I have befriended there are someone I am friends with outside of Facebook. So, if they decide to unfriend me (or not accept my friend request, as has also happened), it can feel the same as if they called me on the phone and said to never talk to them again. It’s personal.


The truth is, many of you who read this will laugh and find it humorous that someone would actually care enough about social media that losing a friend on Facebook would actually mean anything. But my guess is that friend who was so supportive less than two years ago is someone I could never talk to again, and it all began with a random decision to delete me as a Facebook friend.

So, yes, the struggle is real, even if it isn’t something that some of you don’t take seriously. Keep that in mind as you randomly blow off a friend request from someone you know or if you decide to cut social media ties with a long-time friend for reasons unknown. Social media is an extension of our daily lives and there is significant meaning to unfriending someone. You are literally telling them they are no longer your friend.

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